AT&T

During the 2020 holiday season, we used sleigh-loads of data from GIPHY to see what people were searching for most to express to friends and family during our socially distanced holidays.

Once we harvested their data, we teamed with world-famous animation house ManVersusMachine London to create our beautifully simple GIFs based on data - that dashed some of our holiday blues by keeping us all connected in a year when we were all physically apart.

AWARDS WON:
One Show
3x Shortlisted
Shorty’s Awards

Winner in:

NATIVE ADVERTISING,

MEDIA BUYING

STRATEGY-SHOE-STRING